Recently, some consumers have reported that some hotels require their guests to use wechat code scanning for check-in, but in fact, they turn their guests into their own "members". As a result, the identity card, home address, birthday, email address, account number, password, bank account and other information of the residents may be collected and retained.
In the environment of code scanning shopping and comprehensive popularization of services, code scanning hotel seems to provide convenience, which is in line with the consumption trend of the Internet era. However, the residents are inadvertently "joined", and personal sensitive information is collected and retained by the hotel. The hotel's operation is likely to collect customer information data, attract members, tap the identity background, economic ability and consumption habits of the guests, and carry out precise marketing and customized services. This is what many businesses are doing. In the Internet age, big data is "oil". There are huge business opportunities in customer data. It is the most convenient way to collect information by using conventional business.
In May this year, the data security management measures (Draft for comments) released by the state Internet Information Office stressed that the rules for collection and use should be clear, specific, simple and easy to access. Only when users know the rules for collection and use and explicitly agree, can network operators collect personal information. The practice of "being admitted" to the hotel by scanning code is a violation of regulations, and the hotel should correct it.
Both theory and practice have proved that the commercial value of customer data has a broad market space, so many enterprises call out "data is productivity", racking their brains to use various technical means to collect all kinds of customer data, and find ways to dig and reuse them. However, technology is a double-edged sword, if it can not be used properly, it will bring negative effects. In reality, there are many cases of over collection of customer sensitive information, data abuse, improper data storage, theft, leakage, etc., which seriously infringe on customer privacy, causing huge economic losses and mental damage.
According to the survey report on the satisfaction of netizens' network security in 2019 released last month, 37.4% of netizens think that there are many and relatively many leaks of personal information on the Internet, and 58.75% of netizens say that they have encountered violations of personal information. This data shows that more than 95% of the Internet users have encountered network security problems, and everyone is very uneasy and uneasy. If the network security is not properly solved and personal information is not controlled to be leaked or violated, the development of the network industry and even the whole society will be affected.
Therefore, it is necessary to make clear the limits of collecting personal information by legislation, stipulate the "minimum principle", only collect business-related information data, avoid excessive collection to the greatest extent, and prevent personal information leakage. At the same time, it is necessary to clarify the responsibility of the enterprise to keep and use customer information data, and punish the information leakage caused by illegal collection of personal information according to law.